SHRIMOYEE BANERJEE
Shein- Redesign
Overview
As a part of my Academic project, we decided to do the redesign of tthe existing shopping app- SHEIN. The SHEIN UX Redesign Project aims to enhance the user experience of the SHEIN e-commerce platform.
SHEIN is a global online fashion retailer known for its wide range of trendy and affordable apparel. The current platform has seen substantial growth, but user feedback indicates opportunities for improvement in terms of navigation, visual appeal, and overall usability.
Disclaimer: It is important to say that this case wasn’t affiliated with SHEIN.
SHEIN is a Chinese digital company focused on exporting ultra-fast fashion worldwide. Its business strategy consists on offering a huge and rapidly changing selection of very low-priced fashion items focusing on exports, currently exporting to more than 150 countries.
The company was the world’s second most frequently downloaded shopping app in the world with 193 million downloads (Apptopia, 2022). Also, SHEIN got ranked second of the biggest global fashion stores, with total 2021 first-party fashion net sales of US$10.4 billion. (ecommerceDB, 2022)
The Chinese giant has achieved numerous active users and became fashion reference for the globally. In addition, several features has been added constantly to increase selling products. However, this fast growth isn´t keeping up with its user’s best experience in the app, since the platform gets confusing by the numerous secondary information and shown products followed by the others lack of design aspects.
Problem Statement
UX Research
Persona #1
User Needs
SWOT ANALYSIS
Empathy Mapping
Information Architecture
Style Guide
Persona #2
The current SHEIN platform faces several user experience challenges that hinder its potential for growth and user satisfaction such as inconsistent sizing, shipping delays, complicated return process, and many more.
The SHEIN UX Redesign Project aims to address these challenges and create a seamless, user-centric platform by implementing various UX research methods
1. Demographics
2. Fashion Enthusiasts
3. Self-Expression
4. Context
5. Budget Constraints
6. Convenience
7. Global Reach
8. Environmental Concerns
Competitive pricing
Strong brand awareness
Global reach
Robust e-commerce platform
Loyal customer base
Ultra Fast fashion
Strength
S
Sustainability concerns
Quality issues
Long delivery times
Supply chain disruptions
Customer service issues
Negative publicity
Weakness
W
Growing demand for fast fashion
Expansion into new markets
Growth of online shopping
Improved customer service
Investing in technology
Opportunities
O
Increased competition
Changing consumer trends
Economic downturn
Regulatory changes
Threats
T
Final Working Prototype
Conclusion
Open In Figma
Let's connect!
Get in touch for opportunities or just to say hi! 👋
sbanerjee2403@gmail.com
+1 (617) 223-7884
In conclusion, our UX design project for "SHEIN", tailored for women aged 16 to 35, is driven by a user-centric approach to address their unique needs and pain points.
Through strategic methods such as SWOT analysis, competitive analysis, and empathy mapping, we have gained comprehensive insights that guide us in crafting a meaningful and engaging product.
Our commitment is to bridge the gap between functional requirements and emotional resonance, ensuring a competitive and deeply user-centric design.